8pr all rights reserved
8pr offers you free advice on how to manage your own campaigns..
FREE-CONOMICS
Devising, implementing and maintaining a PR campaign takes organisation and dedication. In our FREE info below you can explore ways to perfect your own PR and promotion.
Does PR stand for ‘Press Release’?
Its not unusual to be confused as to what Public Relations actually is.
The PR sock puppets will explain all......
Puppet Show
The PR sock puppets will explain all......
Puppet Show
Start with the end in mind...
What do you want to achieve? Start there and work backwards. Do you want to be signed by a record label? Do you want to announce an event or a release? Do you want to raise your profile? Think about your desired
Who do you think you’re talking to?
Are you trying to reach fans, journalists, labels, or sponsors? Who you are talking to will determine your PR Pitch and Plan.
PITCH - This is the tone of your message to fit your audience/stakeholders.
PLAN - Concern yourself with what media or medium suits your target market.
PITCH - This is the tone of your message to fit your audience/stakeholders.
PLAN - Concern yourself with what media or medium suits your target market.
Here’s a Tip...have a point!
You need an angle to make your pitch. Brainstorm ideas and select the workable options to include in your communication with your fans/stakeholders.
The ‘Write Stuff’
We all love wit and verve but our advice is to follow the professional press release template. Journalists prefer this for a reason.
(see template pdf)
(see template pdf)
Stay off the grass...
keep to the path
Organise your targeted media. Track what you send and who you contact.
The Purse Strings
Be eco-warriors and print double sided on recycled paper. You save money and the planet at the same time. Sweet!
Sample Press Release
Sample Biography